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Regional Sales Manager, SEA - Process Automation


Singapore - Singapore Sales / Technical Support / Project Planning Marketing / Public Relations / Communications Product Management / Project Management Full-time Hybrid

You want to make your ideas reality …

….and extend your limits at the same time?

Then you've come to the right place! We can offer you plenty of space for your ideas, excellent development possibilities and exciting challenges.

In automotive production, water treatment plants or chemical systems - around the world, electronic sensors and automation components by Pepperl+Fuchs guarantee smooth and safe operations. We know that dedicated and highly motivated employees are crucial to our success. As we want to continue growing, we hope to find, as soon as possible, for the following position in our subsidiary in Singapore:

Regional Sales Manager, SEA - Process Automation

Role Purpose:

Reporting to the Asia Pacific Executive VP of Sales for Process Automation, the role is to ensure sales turnover targets are achieved for the assigned Sales area of South East Asia (Singapore, Indonesia, Malaysia, Brunei, Thailand, Vietnam and Philippines).

Major Responsibilities:

  • Ensure sales turnover targets achieved, expenses budget maintained and cost ratios reduced within the assigned region
  • Setting sales targets and clear KPIs, assisting, motivating and ensuring the team is appropriately trained to achieve their sales goals
  • Determine and maintain country sales channels, e.g. distributor networks and ensuring margins for all sales are maximized
  • Department responsibilities, i.e. budgeting, marketing planning, leave planning, organizing seminar/ product presentations/ technical discussions etc.
  • Provide 1st Level technical support for the region from within the team (2nd level will be provided by Product Management team)
  • Manage current representatives to grow the market for all product groups
  • Maintain CRM activities, accounts and opportunities for the assigned region
  • Work with both global and regional stakeholders to pursue major projects and ultimately maximize company’s success

Main Duties:

  • Coordination of travel & seminars of all sales managers/ cross-departmental activities (i.e. support for repair, replacement, complaints, delivery delays, production problems, etc)
  • Organizing product presentations, technical discussions and responding to technical questions of customers at local/ regional level
  • Conducting technical talks at Fieldbus Foundation, ICS, conferences, exhibitions and non-profit organizations
  • Establish marketing plans and budgets that are in alignment with overall Division objectives
  • Communicate and support company leadership mindset and Division policies
  • Interface to Sales administration to ensure all products are forecasted correctly
  • Maintain CRM within the assigned region


  • Degree in Electrical/Electronics/Mechatronics Engineering or equivalent from a reputable University
  • Minimum 5 years working experience in the Process Industries within Southeast Asia, with a market knowledge on electromechanical products for explosion protection.
  • Experience and capabilities to promote and sell products & solutions into hazardous area applications (control & instrumentation; electrical & installation)
  • Extensive business management skills with experience managing and coordinating outside sales and project teams
  • Knowledge about competitors' products and customer requirements
  • Knowledge and experience of process control methods and instrumentation including relevant legislation (ATEX, IECEx, Hazardous Area protection techniques and other local certification requirements within Southeast Asia)
  • Self-motivated, team-player, good organizational and time-management skills
  • Consultative and personable style with the ability to persuade and to influence stakeholders
  • Ambitious & disciplined with the ability to work autonomously and hands-on
  • Ability to prioritize work items based on business requirements, and effectively escalates issues when and where appropriate
  • Experienced and competent at operating at multiple levels in an organization, from engineering to board level in a wide range of industries
  • Proficient in MS Office and also CRM systems, as well as good understanding of general business administrative processes
  • Trustworthiness and discretion when handling confidential information
  • Ability to travel to SEA countries as and when needed

Have we piqued your interest?

Then we would like to meet you. Please send your application online and we look forward to your application!


Jacqueline Lim | Pepperl+Fuchs contact person

Jacqueline Lim

Do you have any questions?

I would be pleased to assist you.




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